WHY USE A EMAIL MARKETING SOLUTION?
If you are sending product or sale notifications to customers would you find it helpful to know who opened your emails? Which links they clicked on? Would you save time with a auto subscription manager? Do your emails end up in bulk email folders? Would you like your newsletters to look more professional using your logo and colors?

If you answered yes to any of the above questions, then an email marketing solution is what you need. The solutions provided below will help you grow your business through professional newsletters each providing statistics showing visitor behavior.

EMAIL MARKETING SOLUTIONS OVERVIEW
When using email newsletters to market your web site, you have many options available. Below is a brief overview of each solution.

phpList PhpList is a free, open source solution with absolutely no costs and is hosted on your web host. PhpList uses php & MySQL to manage subscribers, newsletters, and statistics. Because phpList is hosted on your hosting server it is dependant on your web host settings. Many hosts limit the amout of emails they will allow you to send on a monthly basis, please check with your web hosts limits prior to installing phpList. Installation of phpList can be a bit tricky, but if you have selected BlueHost or Host-99 as your hosting solution you can use Fantastico to auto-install the latest version. If your host does not offer auto installation of phpList, the latest version can be downloaded at phpList.com. FAQ's and information on how to send newsletters using phpList please visit the phpList Forums.

Vertical Response
Vertical Response is a fully managed email marketing solution providing design templates, subscription management, statistics, and list segmenting. The cost for using Vertical Response is approximately 1.5 cents per email sent. If you average sending 100 emails per month your cost your monthly cost would be $1.50. This is money well spent considering Vertical Response offers advanced open, tracking, and click through statistics. In addition, their easy to use and understand web site makes it possible to send great looking emails within minutes.
Free test email campaign to up to 25 recipients with VerticalResponse.

Constant Contact
Constant Contact is the most well known of the email marketing solutions. With 100's of templates to choose from and over 150,000 clients, Constant Contact offers the best tracking and list segmentation available in the industry. Costs start at $15 per month (for lists under 500 subscribers) with unlimited mailing. Discounts are given for 6 month and 1 year contracts. In addition, Constant Contact offers surveys. With Constant Contact you will be sending professional newsletters within minutes.
Constant Contact - 60 Day Free Trial